Marketing Services

Today the challenge to grow a business requires a variety of marketing skills and experience, to:

• find new strategic new partners
• identify and develop new market opportunities
• create new, innovative ideas
• revitalize corporate or product brands
• capitalize on the growth of emerging markets abroad.

The Westport Business Team has a great depth and range of experience in all aspects of marketing and branding:

Brand Marketing & International Development

Growth often needs a "jump-start" approach, starting with new ways to re-position a brand. Companies must avoid becoming myopic in their thinking and can often benefit from the use outside stimulation - i.e. a brand catalyst for new growth ideas. Westport Business Solutions has the proven talent and experience (B2C and B2B) to provide this fresh perspective and generate new ideas for rejuvenating the growth of a company and/or its brands, in the U.S. or abroad.

Consumer Package Goods (CPG) Marketing

Many CPG companies have under realized assets on brands through lack of opportunistic branding, inability to perceive opportunities in all channels, lack of fashion leverage, inability to identify strategic white spaces.

Branding, including new product concepts, ideation, repositioning and identifying white space in CPG

Merchandising and Promotion with focus on Mass, Specialty and Direct to consumer channels such as QVC and Home Shopping Network

Consumer research: one on one consumer research, mall intercepts and focus groups

Luxury fashion trend research

WBS professionals are experienced in helping brands compete successfully in a channel agnostic environment by rebranding, launching targeted new products and leveraging assets through a fashion perspective.

Contact us to find out how the brands in your company’s portfolio could benefit from the proven success of the WBS approach.

The Westport Business Team has a great depth and range of experience in all aspects of marketing and branding. Review the on-site biographies of Jay Gronlund, Barbara Phillips and Bob Donovan to see the depth of resources available to our clients.

Branding & International Marketing Development, Practice Leader - Jay Gronlund

CPG Marketing Practice Leader - Barbara Philips

Marketing Services

Today the challenge to grow a business requires a variety of marketing skills and experience, to:

• find new strategic new partners
• identify and develop new market opportunities
• create new, innovative ideas
• revitalize corporate or product brands
• capitalize on the growth of emerging markets abroad.

The Westport Business Team has a great depth and range of experience in all aspects of marketing and branding:

Brand Marketing & International Development

Growth often needs a "jump-start" approach, starting with new ways to re-position a brand. Companies must avoid becoming myopic in their thinking and can often benefit from the use outside stimulation - i.e. a brand catalyst for new growth ideas. Westport Business Solutions has the proven talent and experience (B2C and B2B) to provide this fresh perspective and generate new ideas for rejuvenating the growth of a company and/or its brands, in the U.S. or abroad.

Consumer Package Goods (CPG) Marketing

Many CPG companies have under realized assets on brands through lack of opportunistic branding, inability to perceive opportunities in all channels, lack of fashion leverage, inability to identify strategic white spaces.

Branding, including new product concepts, ideation, repositioning and identifying white space in CPG

Merchandising and Promotion with focus on Mass, Specialty and Direct to consumer channels such as QVC and Home Shopping Network

Consumer research: one on one consumer research, mall intercepts and focus groups

Luxury fashion trend research

WBS professionals are experienced in helping brands compete successfully in a channel agnostic environment by rebranding, launching targeted new products and leveraging assets through a fashion perspective.

Contact us to find out how the brands in your company’s portfolio could benefit from the proven success of the WBS approach.

The Westport Business Team has a great depth and range of experience in all aspects of marketing and branding. Review the on-site biographies of Jay Gronlund, Barbara Phillips and Bob Donovan to see the depth of resources available to our clients.

Branding & International Marketing Development, Practice Leader - Jay Gronlund

CPG Marketing Practice Leader - Barbara Philips

Business Development Advisory Practice Leader - Bob Donovan